Flatten skill category directory structure
This commit is contained in:
@@ -0,0 +1,304 @@
|
||||
# Advertising Creative Proposal Output Templates
|
||||
|
||||
Load this file during Phase 5 (REALIZE) when outputting the final proposal. Select the most appropriate template.
|
||||
|
||||
---
|
||||
|
||||
## Template 1: Creative Concept One-Pager
|
||||
|
||||
Suitable for a refined presentation of a single concept, for quick alignment with clients/teams.
|
||||
|
||||
```markdown
|
||||
# {Brand Name} — Creative Concept One-Pager
|
||||
|
||||
## Insight
|
||||
{One-sentence consumer insight}
|
||||
|
||||
## Concept Name
|
||||
{Concept Name} — {15-word max one-liner}
|
||||
|
||||
## Creative Rationale
|
||||
{3-5 sentences describing the core creative idea, execution approach, and emotional goal}
|
||||
|
||||
## Visual Keywords
|
||||
| Atmosphere | Color | Texture | Tone |
|
||||
|-----------|-------|---------|------|
|
||||
| {word} | {word} | {word} | {word} |
|
||||
| {word} | {word} | {word} | {word} |
|
||||
|
||||
## Key Visuals / Key Moments TOP 5
|
||||
| # | Visual/Moment | Emotion | Channel |
|
||||
|---|--------------|---------|---------|
|
||||
| 1 | {description} | {emotion} | {TVC/poster/social...} |
|
||||
| 2 | {description} | {emotion} | {channel} |
|
||||
| 3 | {description} | {emotion} | {channel} |
|
||||
| 4 | {description} | {emotion} | {channel} |
|
||||
| 5 | {description} | {emotion} | {channel} |
|
||||
|
||||
## Score
|
||||
- Weighted total: {score}/10
|
||||
- Strongest dimension: {dimension} ({score})
|
||||
- Weakest dimension: {dimension} ({score})
|
||||
|
||||
## Technical Path
|
||||
- Recommended image tool: {tool name}
|
||||
- Recommended video tool: {tool name}
|
||||
- Core challenge: {one-sentence description}
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Template 2: TOP-3 Comparison Proposal
|
||||
|
||||
Suitable for presenting 3 candidate proposals for client/team selection. The most commonly used output template.
|
||||
|
||||
```markdown
|
||||
# {Brand Name} — Creative Proposal Comparison
|
||||
|
||||
## Brief Summary
|
||||
- Brand/Product: {name}
|
||||
- Communication objective: {objective}
|
||||
- Target audience: {audience}
|
||||
- Core insight: {insight}
|
||||
|
||||
---
|
||||
|
||||
## Proposal A: {Concept Name}
|
||||
|
||||
### One-liner
|
||||
{15-word summary}
|
||||
|
||||
### Level
|
||||
{Big Idea / Campaign Idea / Execution Idea}
|
||||
|
||||
### Insight & Strategy
|
||||
{What insight is this concept based on? How does it address the brief?}
|
||||
|
||||
### Creative Rationale
|
||||
{5-8 sentences describing the complete creative concept, execution approach, and emotional goal}
|
||||
|
||||
### Key Executions
|
||||
| Channel | Format | Description |
|
||||
|---------|--------|-------------|
|
||||
| TVC | {duration} | {overview} |
|
||||
| Poster | {spec} | {overview} |
|
||||
| Social | {platform} | {overview} |
|
||||
| OOH | {format} | {overview} |
|
||||
|
||||
### Score
|
||||
{Six-dimension scores}
|
||||
Weighted total: {score}/10
|
||||
|
||||
### Strengths & Risks
|
||||
- Strength: {strength 1}
|
||||
- Strength: {strength 2}
|
||||
- Risk: {risk 1}
|
||||
- Risk: {risk 2}
|
||||
|
||||
---
|
||||
|
||||
## Proposal B: {Concept Name}
|
||||
{Same structure as above}
|
||||
|
||||
---
|
||||
|
||||
## Proposal C: {Concept Name}
|
||||
{Same structure as above}
|
||||
|
||||
---
|
||||
|
||||
## Side-by-Side Comparison
|
||||
|
||||
| Dimension | Proposal A | Proposal B | Proposal C |
|
||||
|-----------|-----------|-----------|-----------|
|
||||
| Total | {score} | {score} | {score} |
|
||||
| Strategic Fit | {score} | {score} | {score} |
|
||||
| Creative Originality | {score} | {score} | {score} |
|
||||
| Emotional Impact | {score} | {score} | {score} |
|
||||
| Scalability | {score} | {score} | {score} |
|
||||
| Feasibility | {score} | {score} | {score} |
|
||||
| Brand Exclusivity | {score} | {score} | {score} |
|
||||
|
||||
## Recommendation
|
||||
{Rationale for recommending Proposal X, 2-3 sentences}
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Template 3: Creative Rationale
|
||||
|
||||
Suitable for a complete creative proposal document, used to guide subsequent production and execution.
|
||||
|
||||
```markdown
|
||||
# {Brand Name} — Creative Rationale
|
||||
|
||||
---
|
||||
|
||||
### 1. Communication Context
|
||||
|
||||
{2-3 paragraphs describing:
|
||||
- The brand's current communication challenge
|
||||
- Market and competitive environment
|
||||
- Core insight about the target audience}
|
||||
|
||||
---
|
||||
|
||||
### 2. Creative Strategy
|
||||
|
||||
**Core Insight**:
|
||||
{One-sentence insight, format: "[Audience] wants [X], but [Y], because [Z]"}
|
||||
|
||||
**Communication Proposition**:
|
||||
{The core message the brand needs to convey}
|
||||
|
||||
**Creative Concept**:
|
||||
{Concept Name} — {one-liner}
|
||||
|
||||
---
|
||||
|
||||
### 3. Creative Expression
|
||||
|
||||
#### Hero Visual / Core Creative
|
||||
{Detailed description of the core creative's visual expression}
|
||||
|
||||
#### Channel Execution Plan
|
||||
|
||||
##### TVC / Video Ad
|
||||
- Duration: {15s / 30s / 60s / 90s}
|
||||
- Narrative structure: {selected narrative structure}
|
||||
- Storyboard summary:
|
||||
| Timing | Visual | Copy/VO | Music/SFX |
|
||||
|--------|--------|---------|-----------|
|
||||
| 0-3s | {visual} | {copy} | {music} |
|
||||
| 3-10s | {visual} | {copy} | {music} |
|
||||
| ... | ... | ... | ... |
|
||||
|
||||
##### Print / Poster
|
||||
- Spec: {dimensions}
|
||||
- Hero visual description: {visual}
|
||||
- Headline: {headline}
|
||||
- Subhead: {subhead}
|
||||
|
||||
##### Social Media
|
||||
- Platforms: {platform list}
|
||||
- Content format: {static / short video / interactive / H5}
|
||||
- Engagement mechanic: {if applicable}
|
||||
- Hashtag: {#hashtag}
|
||||
|
||||
##### OOH / Events (if applicable)
|
||||
- Format: {installation / pop-up / experience}
|
||||
- Description: {overview}
|
||||
|
||||
---
|
||||
|
||||
### 4. Visual Style
|
||||
|
||||
#### Color Scheme
|
||||
- Primary color: {color} ({x}% share)
|
||||
- Secondary color: {color} ({x}% share)
|
||||
- Accent color: {color} (used for {context})
|
||||
|
||||
#### Typography
|
||||
- Headline font style: {description}
|
||||
- Body font style: {description}
|
||||
|
||||
#### Visual Treatment
|
||||
- Image quality: {cinematic / documentary / mobile / animation}
|
||||
- Lighting tone: {description}
|
||||
- Color grading direction: {description}
|
||||
|
||||
---
|
||||
|
||||
### 5. Copy Direction
|
||||
|
||||
#### Tone of Voice
|
||||
{Describe how the brand speaks — serious / humorous / warm / provocative / etc.}
|
||||
|
||||
#### Core Copy
|
||||
- Tagline: {brand tagline}
|
||||
- Headline: {main headline}
|
||||
- Body copy direction: {body copy style description}
|
||||
|
||||
---
|
||||
|
||||
### 6. Mood Board Description
|
||||
|
||||
#### Atmosphere Reference
|
||||
{Descriptions or generation prompts for 2-3 mood board images}
|
||||
|
||||
#### Color Reference
|
||||
{Visual description of the color scheme}
|
||||
|
||||
#### Composition / Layout Reference
|
||||
{Description of key compositions}
|
||||
|
||||
---
|
||||
|
||||
### 7. Score & Review Record
|
||||
|
||||
#### Final Score
|
||||
| Dimension | Score |
|
||||
|-----------|-------|
|
||||
| Strategic Fit | {score}/10 |
|
||||
| Creative Originality | {score}/10 |
|
||||
| Emotional Impact | {score}/10 |
|
||||
| Scalability | {score}/10 |
|
||||
| Feasibility | {score}/10 |
|
||||
| Brand Exclusivity | {score}/10 |
|
||||
| **Weighted Total** | **{score}/10** |
|
||||
|
||||
#### Review Improvement History
|
||||
| Round | Score | Key Improvement |
|
||||
|-------|-------|----------------|
|
||||
| Pass 1 | {score} | Initial scoring |
|
||||
| Pass 2 | {score} | {improvement description} |
|
||||
| ... | ... | ... |
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Template 4: Mood Board Brief
|
||||
|
||||
Suitable for quick, visual-first concept presentations. Use when rapid image generation is needed.
|
||||
|
||||
```markdown
|
||||
# {Brand Name} — Mood Board Brief
|
||||
|
||||
## One-liner
|
||||
{Concept core}
|
||||
|
||||
## Visual Keywords
|
||||
{8-12 keywords, comma-separated}
|
||||
|
||||
## Hero Visual Prompt
|
||||
{AI image generation prompt for hero visual, in English}
|
||||
|
||||
## Character Prompt
|
||||
{AI image generation prompt for characters, in English}
|
||||
|
||||
## Scene Prompts (×3-5 scenes)
|
||||
### Scene 1: {Scene Name}
|
||||
**Usage**: {TVC frame / poster / social...}
|
||||
**Prompt**: {English prompt}
|
||||
|
||||
### Scene 2: {Scene Name}
|
||||
**Usage**: {usage}
|
||||
**Prompt**: {English prompt}
|
||||
|
||||
### Scene 3: {Scene Name}
|
||||
**Usage**: {usage}
|
||||
**Prompt**: {English prompt}
|
||||
|
||||
## Color Palette
|
||||
- Primary: {hex + description}
|
||||
- Secondary: {hex + description}
|
||||
- Accent: {hex + description}
|
||||
|
||||
## Recommended Generation Tools
|
||||
| Image Type | Tool | Parameter Suggestions |
|
||||
|-----------|------|----------------------|
|
||||
| Hero visual | {tool} | {parameters} |
|
||||
| Character | {tool} | {parameters} |
|
||||
| Scene | {tool} | {parameters} |
|
||||
| With copy | {tool} | {parameters} |
|
||||
```
|
||||
Reference in New Issue
Block a user