Flatten skill category directory structure
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# Industry × Visual Style Matrix
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This file provides recommended mappings from different industries/categories to visual styles.
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Load this file during Phase 2 (INSIGHT) and Phase 5 (REALIZE) when determining visual direction.
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> **Important**: This matrix is a **starting point**, not a **destination**. The best ads often break category visual conventions.
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> How to use: First understand "what does this category's audience expect," then decide whether to "meet, subvert, or remix."
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---
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## Food & Beverage
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### Visual Expectations
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Vivid, appetizing, texture-forward, emphasizing freshness and experience.
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### Recommended Color Schemes
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| Sub-category | Color Direction | Reference |
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|-------------|----------------|-----------|
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| Beverages | Product color extensions, cool blue-green, bubble textures | Coca-Cola's red universe |
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| Snacks | High-saturation warm tones, yellow-orange dominant, energetic feel | Lay's / Doritos |
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| Health food | Natural greens, earth tones, organic textures | — |
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| Fine dining | Dark backgrounds, precise lighting, gold accents | — |
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### Category Visual Conventions (Subversion Opportunities)
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- Cliché: Slow-motion pouring / food falling
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- Cliché: Exaggerated "mmm so delicious" expressions
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- Cliché: Generic "ingredient sourcing" footage
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- Subvert: Show food's "imperfection" (Burger King Moldy Whopper)
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- Subvert: View food from a non-human perspective
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### Recommended Generation Tools
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- Food textures → `midjourney_image_generation` (`--style raw`)
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- Quick concepts → `nano_banana_image_generation`
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- Posters with copy → `qwen_image_generation`
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---
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## Tech / Internet
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### Visual Expectations
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Clean, futuristic, humanized technology, product UI showcase.
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### Recommended Color Schemes
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| Sub-category | Color Direction | Reference |
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|-------------|----------------|-----------|
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| Consumer electronics | Ultra-minimal white/black + product accent color | Apple |
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| SaaS / tools | Gradient blue-purple, UI screenshot style | — |
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| AI / frontier tech | Deep space tones, data visualization blue-green | — |
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| Social platforms | Colorful, UGC feel, authenticity | — |
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### Category Visual Conventions (Subversion Opportunities)
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- Cliché: Tech blue + particle effects + future city
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- Cliché: Product exploded view + spec list
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- Cliché: "Making the world a better place" empty narrative
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- Subvert: Show high-tech through the most primitive means (handwriting vs. AI)
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- Subvert: Show tech's "awkward moments" instead of perfect ones
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### Recommended Generation Tools
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- Product rendering → `midjourney_image_generation`
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- Abstract concepts → `openai_image_generation`
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- UI mockups → `nano_banana_image_generation`
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---
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## Beauty / Personal Care
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### Visual Expectations
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Refined textures, soft lighting, skin/hair detail emphasis, elegant colors.
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### Recommended Color Schemes
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| Sub-category | Color Direction | Reference |
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|-------------|----------------|-----------|
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| Skincare | Soft whites, nude pinks, dewy blues, translucent textures | — |
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| Color cosmetics | Product color as dominant, artistic palettes | MAC / NARS |
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| Fragrance | Dreamy gradients, metallic textures, ambiguous lighting | Chanel No.5 |
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| Men's grooming | Dark tones, wood/leather textures, clean lines | Old Spice |
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### Category Visual Conventions (Subversion Opportunities)
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- Cliché: Flawless model close-up + "make you more beautiful"
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- Cliché: Product bottle 360° rotation + ingredient molecule animation
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- Subvert: Show real skin / real people (Dove Real Beauty)
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- Subvert: Use humor to break the category's "serious elegance" (Old Spice)
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### Recommended Generation Tools
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- Portraits → `kling_image_generation` (face mode)
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- Product texture → `midjourney_image_generation`
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- Creative makeup → `nano_banana_image_generation`
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---
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## Automotive
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### Visual Expectations
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High production value, dynamic feel, grand settings, precise color.
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### Recommended Color Schemes
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| Positioning | Color Direction | Reference |
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|------------|----------------|-----------|
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| Luxury | Dark tones, metallic sheen, low-key high-contrast | Mercedes-Benz |
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| Sport | High saturation + strong contrast, motion blur | BMW M Series |
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| Family | Warm natural tones, sunlit feel, family scenes | — |
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| Electric/NEV | Tech blue-green + natural green, contrasting combos | Tesla |
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### Category Visual Conventions (Subversion Opportunities)
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- Cliché: Empty highway + sunset + car body close-up
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- Cliché: "Command your life," "The road to freedom"
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- Subvert: Never show the car (Volkswagen "Think Small")
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- Subvert: Show a stationary car instead of a moving one
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- Subvert: View from passenger/pedestrian/city perspective instead of driver's
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### Recommended Generation Tools
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- Vehicle scenes → `midjourney_image_generation` (`--ar 16:9`)
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- Concept art → `nano_banana_image_generation`
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---
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## Fashion / Luxury
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### Visual Expectations
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Artistic, unique perspectives, emphasis on craftsmanship and attitude, bold composition.
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### Recommended Color Schemes
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| Style | Color Direction | Reference |
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|-------|----------------|-----------|
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| Classic luxury | Black-gold-white, low saturation high quality | Chanel |
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| Avant-garde fashion | Bold clashing colors, fluorescent/neon | Balenciaga |
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| Casual luxury | Earth tones, natural light feel | Loro Piana |
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| Streetwear | High contrast, graffiti textures, colorful | Supreme |
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### Category Visual Conventions (Subversion Opportunities)
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- Cliché: Aloof supermodel + minimal white background
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- Cliché: Expressionless "sophistication"
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- Subvert: Show real life of the wearer instead of posed shots
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- Subvert: Use documentary/gritty style instead of retouched perfection (Gucci's meme marketing)
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### Recommended Generation Tools
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- Fashion editorial → `midjourney_image_generation`
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- Style transfer → `kontext_image_generation`
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- Character styling → `kling_image_generation`
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---
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## Finance / Insurance
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### Visual Expectations
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Trust, stability, clarity, data visualization.
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### Recommended Color Schemes
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| Type | Color Direction | Reference |
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|------|----------------|-----------|
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| Traditional banking | Deep blue, deep green, gold, stable | — |
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| Fintech | Gradient blue-purple, tech feel, youthful | — |
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| Insurance | Warm tones, warmth and safety | — |
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| Investment | Dark background + data green/blue, professional | — |
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### Category Visual Conventions (Subversion Opportunities)
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- Cliché: Handshake + smile + "Trusted partner"
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- Cliché: Happy family scene + "Prepare for the future"
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- Subvert: Use humor to discuss serious financial topics
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- Subvert: Show real financial anxiety instead of idealized futures (Thai Life Insurance series)
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### Recommended Generation Tools
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- Concept scenes → `nano_banana_image_generation`
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- Data visualization → `openai_image_generation`
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---
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## Non-Profit / Social Cause
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### Visual Expectations
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Authenticity, emotional impact, concise power, call to action.
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### Recommended Color Schemes
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| Cause | Color Direction | Reference |
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|-------|----------------|-----------|
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| Environmental | "Damaged" versions of natural colors (withered yellow, grayed-out green) | WWF |
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| Equality | Multicolor/rainbow, or extreme black-and-white | — |
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| Health | High-contrast black-and-white, or medical white-blue | — |
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| Education | Warm and bright, hopeful | — |
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### Category Visual Conventions (Subversion Opportunities)
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- Cliché: Emotional suffering imagery + "Please help"
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- Cliché: Shocking statistics in large type
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- Subvert: Use beauty to tell harsh truths
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- Subvert: Make the "victim" the protagonist rather than "the one being saved"
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### Recommended Generation Tools
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- Documentary feel → `nano_banana_image_generation`
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- Concept posters → `midjourney_image_generation`
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- Text posters → `qwen_image_generation`
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---
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## Cross-Category Strategies
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### Remix Formula
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When a brand crosses traditional category boundaries, use this remix formula:
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```
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Primary category's trust elements + Secondary category's creative techniques + Third category's emotional tone
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```
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Examples:
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- Tech + Fashion = Minimal product display + bold colors + attitude copy
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- Finance + Non-profit = Stable composition + real documentary + social insight
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### Category Subversion
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The most memorable ads often subvert category visual expectations:
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| Strategy | Description | Example |
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|----------|------------|---------|
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| Anti-color | Use an opposing category's color palette | Insurance ad using streetwear clashing colors |
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| Anti-texture | Use an opposing category's visual quality | Luxury brand using smartphone-shot texture |
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| Anti-tone | Use an opposing category's emotional tone | Financial ad using comedy |
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| Anti-medium | Use an unexpected medium format | OOH brand doing ASMR |
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> **Note**: Subversion must have a reason — either it serves the insight, or it breaks the audience's stereotypes. Subverting purely for the sake of "being different" will only confuse the audience.
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